The Pheriche team is built around the core members of Steve Grant and Simon Kember, who in 1995 created one of the first online music companies distributing UK music to the USA. It pioneered a new business methodology and also became a valuable research tool for the new model, investigating the inclusion of digital media in traditional marketing, media and commerce.
In 1998 Virgin Music and EMI recruited the team to provide tools and services to their music division. These projects required a host of skills to seamlessly tie in with the high production values of the integrated media campaigns. We managed to bring their branding and brand values to new platforms. We delivered design, video and sound editing, 3d graphics, phone games, chatrooms, social spaces and more. All of these ties in to existing campaigns on TV, Radio and in the press.
By 2001 their innovative work was directly credited with delivering number one hits for acts such as Atomic Kitten and Emma Bunton. That success meant high demand for our services and resulted in our production of many solutions and strategies for EMI, Time-Warner, Sony and VMG.
Realising that the techniques and strategies built for the global entertainment market could easily be applied to other business models and at now a lower price point Pheriche was createdin order to bring this expertise into the wider marketplace. Specifically to NGOs and SMEs.
Using our experience, skills, and economies of scale we can now create complex bespoke systems at a cost more suited to the marketing budget of a smaller companies.
Today Pheriche is proud to be partner in many successful partnerships across the full spectrum of the business world. Supporting our clients, growing their businesses, putting them in control.